Studio Artics — Creative direction for public space

01 — Studio

Who we are

Creative director, designer and maker, in service of what a place, neighbourhood or public space can become.

Studio Artics is the practice of Hanneke van de Pol, conceptual designer and creative director with twenty-five years of experience in brand identity, campaigns and visual communication, combined with a passion for art, design, architecture and history.

We work at the intersection of design, art and innovation. For municipalities, neighbourhoods and retail areas we design identities that not only work on paper, but also in the street. From art in public space to facade design, from signage to augmented reality routes.

Concept

From idea to clear strategy. We define the identity of a place and translate it into concrete principles for design and realisation.

Design

Identity becomes visible. We develop a consistent visual language across signage, graphic design and spatial applications.

Art

Strengthening a place from within. We integrate art as part of the overall concept, in tune with its context and audience.

Innovation

Purposeful use of modern technology. We deploy tools such as AI and augmented reality where they genuinely enhance the experience of the whole.

02 — Showcase

Modekwartier Arnhem

Fifteen years involved as a designer for a single neighbourhood. A former working-class district became the creative heart of Arnhem, built up layer by layer.

The Modekwartier began as forgotten streets with empty premises between the city centre and the suburbs. Today it is a well-known creative district with studios, shops, cafés and visitors from across the country. That transformation does not happen by itself, it is made, layer by layer, through design, brand identity, street furniture, facades, events and augmented reality.

As designer and creative director working in the Modekwartier of Arnhem, I have helped build the visual identity and the physical experience of this neighbourhood. From dressing empty premises, designing the brand identity and image campaigns for the Modekwartier, organising the Nacht van de Mode (Night of Fashion), to designing the wayfinding from the city centre and the current AR route opening this year.

03 — Identity

Brand identity

Not an identity imposed from above, but one drawn from within. Elements from the neighbourhood itself became the building blocks for the identity of the Modekwartier.

Modekwartier Arnhem — brand identity. Applied over fifteen years across print, wayfinding, web and street communication.

05 — Urban space

Wayfinding

Design that helps people navigate, with a style that is instantly recognisable.

Wayfinding from the city centre to the Modekwartier. Design, production and installation in collaboration with the municipality of Arnhem.

06 — Transformation

Facades

The neighbourhood changed along with it, not through new construction, but through the use of colour, text and image.

Facade designs Modekwartier. Hommelsepoort viaduct, facade designs at Velperpoort station, murals, as an expression of what a neighbourhood or place needs.

07 — Look Twice

AR route

And as a final chapter: closed windows and blind walls come to life through augmented reality.

The augmented reality route 'Look Twice' presents images on facades and in shop windows along the Klarendalseweg that come to life through your phone's camera.

Open the route on your phone

or scan with your phone

Download the app

Artivive, free for iOS and Android. Built for art in public space.

Point your camera

Walk the route along the Klarendalseweg and view the works through your phone.

III

Experience augmented reality

The image on the facade or in the window comes to life.

Look Twice — Klarendalseweg, Arnhem. Realised in collaboration with the Municipality of Arnhem, Volkshuisvesting and DOCKS. Opening: 9 May 2026.

08 — Next

For your street, neighbourhood or city too

What works for the Modekwartier works elsewhere too.

Every location, street or neighbourhood has its own signature and story. Studio Artics designs identities and experiences that strengthen, sharpen and where needed redirect that story, with an eye for what is relevant and necessary.

Whether it concerns a shopping street that lacks character, a neighbourhood that wants to improve its image, or a city looking to transform problem locations: we advise, devise solutions and stay involved from the first concept to realisation in the street.

Identity for a neighbourhood Concept
Brand identity & campagne Design
Wayfinding & street communication Space
Facade & facade-text design Space
Art in public space Art
AR route & digital layer Innovation

Working on a location that deserves more character?

Studio Artics transforms places with a strong visual concept.

For municipalities, property developers, shopping centres and real-estate owners. From a single facade to a complete neighbourhood approach — always starting from the character of the place.

Get in touch View portfolio

Where public space gains an identity, an experience is born.